RAPP Black Expands Made in USA concept

November 04, 2015

RAPP Black Expands Made in USA concept

Since 2012 RAPP Black has introduced timepieces that do not follow trends or specific industry guidelines.  They have focused on limited production and added-complication Japanese Quartz movements.  Now in November 2015 they have added The Capel.  This unique models expands their Made in USA collective, which they started with Daluca Straps in San Diego in 2014 on their handmade Horween Leather Nato straps for the Angry Dragon and Motorboat models.  The Capel now has 100% of the leather collective made in USA with more leather options including Calfskin, Patent, Genuine Lizard, Genuine Alligator and Cuff construction.  The labor is 100% made in Florida with additional labor in California attaching buckles and to watch cases.  

Why do this?  Well to the owner and founder, Ricardo Antonio Perez, it is important to evolve the concept of Independent, Nonconformist and Maven.  And American Made increases quality, increases design control and allows for more limited options for their exclusive clients which appreciate the brands 3 pillars.  RAPP Black timepieces are not made for mass production.  As Ricardo would note, "our shit is so good you have to find it!".  You can visit www.rappblack.com for a local dealer to shop the line or shop online.  Also visit www.bloomingdales.com




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